VERNICE was founded by a group of experts and investors in coatings and industrial automation with the goal of disrupting the manufacturing and distribution paint industry standards for health and environmental betterment.

At the beginning of the development stage, in 2019 the project name was “the missing paint factory”. Such project came to life as VERNICE, and officially launched at BERTONE DESIGN -NEW CRAZY COLORS IDEAS FACTORY- on april 16, 2023 prior to Salone del Mobile opening.