The VERNICE X FLORIM project was created with the aim of offering commercial partners, architects and designers an even more complete and personalized service by providing a selection of 60 paint colors designed to match Florim ceramic slabs. This allows for the creation of "Total Look" environments in chromatic and stylistic harmony, resulting in impeccable aesthetics that can be highly customized.
VERNICE X FLORIM is a bioprotective color gel finish paint formulated with new generation acrylic polymers that is ultra-covering and suitable for interior and exterior architectural surfaces. It is available in a universal finish with a 10 Gloss (semi-opaque) level.
Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces to meet all the needs of the construction, architecture and interior design sectors for over 60 years. Headed by Claudio Lucchese, son of its founder Giovanni Lucchese, the company has a past firmly rooted in the ceramics district and a present as an international industry trendsetter.
With state-of-the-art production plants, distribution companies and partnerships in Europe, America and Asia and a number of flagship stores and single-brand showrooms, the company is well positioned in the world's top design districts (Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Paris, Rome).
Its strategy focused on quality, innovation and sustainability combines with the creative drive and passion of its human resources to transform the value known as “made in Italy” into “made in Florim”. After changing its articles of association and becoming a Benefit Corporation, Florim obtained the B Corp certification in 2020 and has been since 2022 a member of Altagamma, the Foundation that brings together an elite of Italian companies considered as ambassadors of the Italian lifestyle around the world.